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Ares Crypto Exchange (CE)

Role: UX/UI Designer | Project Manager | Marketing Analyst

Project Goal

Web Design for a cryptocurrency exchange app that offers a clean and approachable interface for both beginners and veterans of crypto trading.

As a mobile-centered design, the primary goal was to create a straightforward user experience for the exchange, tracking, and learning of cryptocurrency. A great deal of research was carried out on the cryptocurrency market as well as competitors in the sphere which allowed for a comprehensive overview of the niche.

Below you will find a more in-depth look at my full process and solution for this project.

P1 - Planning
I began with planning and project analysis. This phase allows me to understand more about the brand, what it represents, and document key project information such as the target audience, required features, the minimally viable product (MVP), and examples for ideation.

I also define a clear scope, timeline, and budget if applicable which helps to keep the project on track. This stage is all about laying the groundwork and is largely about information-gathering; communication is key.

For this project in particular, I defined the scope and requirements then carried out data collection to better understand the average cryptocurrency experience, common user pain points, and areas for innovation. My largest focus was on understanding the psychological desires of the target audience to help inform the app's design.
P2 - Ideation
With the groundwork laid out, I began the ideation phase. This phase is highly-iterative and typically begins with rough sketches and ends with a fully-designed mockup. The sketches allow me to brainstorm a wide variety of ideas for the layout and user experience of the site. In some projects, I will also draft a user flow chart for visualizing the user experience and page interaction. This phase is less technical and more creative; therefore, I make sure not to limit the flow of ideas and keep an open mind.

Using the sketches, I moved on to building wireframes. The wireframes create a "framework" for the design aspects and layout moving forward. Consideration was also shown to site responsiveness, therefore separate wireframes were included for desktop, tablet, and mobile sizes respectively.

I rounded off this phase by creating a complete set of mockups with color, imagery, and icons that are ready to be translated into a fully-functional app by the development team.
P3 - Content
At this phase, I will manage the process of creating content for the site. This is a short, transitional period that occurs after the content has been created and before development begins.

Typically, I will create basic graphics, the site favicon, write copy, and gather media like images and videos for use on the site. I will then package this all up and prepare it for development.

For this project, I created a style guide, gathered mobile-friendly icons and UI elements, and packaged any other media together with the final mockup.
P4 - Development
This phase encompasses a much larger list of tasks that involve building out the frontend of the project. It ends with a MVP that has core features, hosting and domain setup, and any third-party API's plugged in and ready for deployment. Progress will typically be monitored via Github and testing will occur after site goes live.

This particular project did not involve development as it was simply a UX/UI design project.